"Highly effective, went brilliantly for us" - PRINX Europe draws a positive conclusion after The Tire Cologne

Darmstadt, Germany, 26th of June 2024 - Tyre manufacturer PRINX Europe draws an enormously positive conclusion after The Tire Cologne. The Darmstadt-based company presented 24 tyres there, including many new products. The extravagant trade fair stand design even won over competitors. The on-site signing of the cooperation agreement with the Italian material manufacturer and retreading specialist Marangoni also met with great interest.

The Tire Cologne could not have gone better for PRINX Europe. The tyre manufacturer presented 24 products and its 4 brands on around 250 square metres - and they met with great interest internationally. "We had a constant stream of visitors and to be honest, not enough space. A real luxury problem," laughs Marketing Manager David Oliva. Customers, media representatives and the passing public were inspired by the stand to engage with the brands. "The very modern design of our exhibition space stood out in the crowd. We got a lot of people coming to talk to us about it, even competitors," says Oliva happily. He sees the flagship brand PRINX presented just as optimally as the Austone, Fortune and Chengshan brands.

Managing Director Thomas Wohlgemuth is also highly satisfied. "I was on a half-hourly schedule for the whole three days. For us as a company, The Tire Cologne was outstanding. Together with his team, he presented completely redesigned tyres in the ultra-high-performance category for passenger cars and SUVs. The prototypes for northern climates and the newly developed AU902, a tyre that meets the specifications for electric buses, were the subject of particularly intensive discussion in the commercial sector. Internal tests promise enormous energy savings.

"I found the trade fair to be a highly effective platform. Both for the presentation of the new tyres and for the announcement of our cooperation with Marangoni," says the Managing Director.

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Contract signed with Marangoni at the trade fair stand

The signing of the contract was the official starting signal for a close cooperation between Marangoni Germany and tyre manufacturer PRINX Europe, following a very successful collaboration in Italy. Thomas Wohlgemuth, Vittorio Marangoni as CEO of the Marangoni Group and Marangoni Germany Managing Director Matthias Leppert signed the papers right there at the PRINX Europe trade fair stand to great public acclaim.

Marangoni is now offering its partners exclusive access to new Austone tyres. In future, some Austone tread designs will also be found among the retreading products from the Italians, meaning Austone carcasses can be renewed for a second life with the original tread. For Wohlgemuth, this is high praise for the in-house carcass quality - and a gain in market proximity in order to be even more successful in the truck fleet management segment. In addition, the ambitious tyre recycling concept together with the parent company’s ESG report underlines the seriousness of PRINX Europe when it comes to sustainability.

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"No fake": Competition with a surprising result

There were surprised faces at the end of the trade fair when the prize draw was made. Visitors to the stand could win a total of 3 sets of PRINX tyres. All 3 winners came from Ireland. Head of Marketing Oliva: "I have no idea how the Irish managed that. There is definitely nothing fake about it. An incredible coincidence!"

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